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Rainer Thoden

Apparel Designer & Product Developer

  • About
  • Portfolio
    • Design
    • Technical
    • All Projects
  • Individual Pcs
    • Design
    • Technical
  • Resume

LAUNCHING A BRAND - Using Color Matrix & Merch Boards

MEN'S GOLF - SPRING & FALL 2012

I helped launch this brand's fashion golf line with this collection. Inspiration was taken from bold, geometric designs that were trending within the market. The look book features a professional golfer that wore our designs during tournaments.

COLOR MATRIX: I created this color matrix at the beginning of the design process to go over color matching with the client and test their preferred matches. This cut down on the number of re-designs that were needed.

MERCHANDISING BOARD: I created the merchandising board for our client, which helped them organize and put together the looks in the look book.

View fullsize color matrixpng_Page1.png
View fullsize Fall 2012 Merch Polospng_Page1.png
View fullsize Color Palette-01.png
View fullsize Og S12 & F12 look bk_Artboard 28.png
View fullsize Og S12 & F12 look bk-29.png
View fullsize Og S12 & F12 look bk-30.png
tags: Men's, Golf, Performance, Design, Color
Friday 08.10.18
Posted by Rainer Thoden
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