WOMEN'S GOLF - FALL 2015
TREND & INSPIRATION BOARD: After conducting trend and market research, I created two distinct yet cohesive themes for this brand's two major deliveries.
COLOR PALETTE: Created to complement the two different delivery themes. A set of base colors matches to the fashion colors for both deliveries.
COLOR MATRIX: Once the color palette was finalized, I built the color matrix to go over color matching with the client and test their preferred matches. This cut down on the number of re-colorings that were needed.
STYLE MATRIX: Similar to a slot plan, but a visual representation. I created this design tool as a visual aid to make it easier for the merchandisers to plan how many silhouettes they were going to buy and how many style types they needed before I started designing styles. This cut down on the number of design revisions needed to achieve a collection that worked for their budget.
LINE SHEETS: I created and updated the line sheets throughout the development process to ensure that communication was clear in my own department, with the vendor, and with the buyer.
MERCHANDISING BOARD: I created these boards to represent how the collection would look on the floor next to the basic styles. It also helped ensure the customer had enough options to build outfits.
